So make them count.
Sixty Seconds to Success: Hacking The Elevator Pitch
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Intro to Python 19 Wednesday, 19 September. When the second video option is rolled out for your brand's account, you content options will soar. With that in mind, I've put together a few guidelines for Instagram video, plus a few content ideas. Invest in editing apps. It's not as difficult as it seems to create good-looking Instagram videos. There are tons of free apps out there - some better than others - to help you get the right color balance, transitions, music, and more.
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In a land of scrolling - even algorithmically-defined scrolling - a well-edited video makes a difference. A few apps that I recommend for your editing arsenal: Try S quaready to make your videos square with a white background or all around border for an artsy look. InstaVid creates those picture and video collages that you might have seen popping up lately - not to be confused with InstaVideo , which will help you add music to your videos. Boomerang and Hyperlapse will help you create sped-up or looped videos.
Be consistent in content. No one likes to see a brand adopt a trend in a half-hearted way.
Make a time commitment to try out your Instagram video strategy, and evaluate at the end of that period. Better yet, start a regular Instagram video series, so that you're responsible for content, say, every other week. You may not be able to outsmart the algorithm at first, but you can continuously show up with good content, and that always pays off in the long term.
Sixty Seconds of Success #1 on Vimeo
Be consistent in aesthetics. Test out aesthetic ideas before you post them, and once you decide on design preferences, stick to them. It helps you create higher quality content, and it helps your audience know what to expect. Eventually, when they see a clip of an Instagram video, they should be able to recognize it as your brand's right away.
That comes from consistent content and consistent design. Play with the editing apps above, and land on a color scheme, sound concept, and content voice. Go behind the scenes. Everyone loves content that gives an exclusive sneak peak, and if you have something to share, share it on video.
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Showcase the people who work for you in a regular spotlight series. The Nashville Symphony often uses video to showcase their orchestra members or guest soloists. While you might not have symphonic talent, you probably have in-house experts who have interesting ideas and experiences to share - interview them, or regularly ask them the same question for example: How did you get this job?
Why did you become interested in this field of work?
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Another way to go behind the scenes is to explore different areas of your office or field work where things are done. If you're printing something massive, give a brief tour of the printing factory. If your design team is working hard on a website, make a short video showing their creative process. The amazing cellistjohannesmoser - performing Strauss' Don Quixote this weekend. Tease your longer content. If you've already made longer videos, use an extra app to clip it for Instagram.
This kind of re-purposing can lead to more hits on the video on its original platform, or it can simply keep your audience coming back to your Instagram for more bite-sized video content.
For example, NPR's clip of a longer documentary about punk musician James Alex is certainly enticing enough to lead people to click on the link in their bio for more. In a short documentary, beachslang frontman James Alex shares his hopes for fatherhood and what punk has done for him: Valuable, shareable content has something to teach, and nonprofits always have information to give.