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Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector.

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Entrepreneurship Marketing : Principles and Practice of SME Marketing [Paperback]

Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run-through. The authors deal directly with "people issues" i. This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real-world understanding of the impact of their discipline on entrepreneurial firms.

The growing student body involved with studying entrepreneurship will also benefit from the customer insight offered by this approach. His research interests are: SME marketing, marketing communications, consumer involvement, and children and marketing activities.

Entrepreneurship Marketing: Principles and Practice of SME Marketing

Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing Sign in New customer? View Cart 0 Your Shopping Cart is empty. If you already have an account, sign in.

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