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Any book on advertising that openly calls Martin Sorrell a "poisoned dwarf" and constantly refers to all major agencies as BDAs Big Dumb Agencies , but gets Jeff Goodby to write a complimentary foreword is, at the very least, intriguing. I was intrigued and I purchased it.

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At first it seemed poignant and irreverent but as I read on, Mr. Parker's vitriol turned to a festering, obsessive hatred and most of his arguments lost punch. And I lost interest. An incongruous state of affairs, considering that Mr.

Book Review: George Parker's "The Ubiquitous Persuaders"

Parker made a career in advertising as a copywriter and -as he keeps reminding us- charged obscene amounts of money for it. Nathan Phillips rated it really liked it Jan 05, Brad Brinegar rated it really liked it Jan 23, Holly rated it it was amazing Mar 24, Emmanuel nana rated it really liked it Dec 12, Chris Allison rated it liked it Aug 03, Hemanth rated it really liked it May 10, Seb Robert rated it it was amazing Sep 07, Tim Atkinson rated it really liked it Dec 22, Scott Macdonald rated it liked it Feb 13, Emre Gursoy rated it really liked it Oct 16, Brian rated it it was amazing May 17, Alexander rated it really liked it May 20, Edoardo Piccolotto rated it it was amazing Nov 04, Andrew rated it really liked it Jan 08, John rated it really liked it Feb 22, Helen Andrews rated it liked it Mar 15, Massimo Moruzzi rated it it was amazing Nov 03, J Demedeiros rated it liked it Jul 12, Hsien Lei rated it really liked it Nov 13, Paul Saxton rated it really liked it Apr 17, Susan Morton rated it really liked it Feb 16, Jonny Rowe rated it it was amazing Jan 10, Mauro Ricabarra marked it as to-read Apr 15, Michelle marked it as to-read Mar 30, Alan marked it as to-read Feb 11, Arnied marked it as to-read Feb 19, Ned marked it as to-read Oct 21, Marsha added it Jan 05, Giri Namasivayam marked it as to-read Feb 04, Charles Clapshaw marked it as to-read Jun 01, Home Contact Us Help Free delivery worldwide.

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